In short
A rendering is made of preparation, compute time and post-production. With studios the labour dominates, which is why a second view costs almost as much as the first. With software that owns the compute, the subscription dominates and additional views cost almost nothing. Quotes only become comparable once revision rounds, usage rights and delivered file formats are included.
The three items
Preparation
Models from planning are rarely render-ready: materials missing, parts duplicated, no surroundings. This cost is independent of the number of images.
Compute
Pure technology. A Full HD still takes minutes on a GPU; 8K has sixteen times the pixels and takes correspondingly longer.
Post-production
Sky, people, colour grading. This is handwork and the reason staged images cost more than factual ones.
Why the tenth view is counted differently
By hand, effort grows with every view: another camera, another light setup, another round of retouching. On a model that already stands it does not — the tenth camera is the same operation as the first.
So the question stops being what a single image costs and becomes how many you need before the decision is made. A package of ten views in 2K and two clips sits at 48 to 82 points; what a point is stands openly on the pricing page.
What quotes leave out
Revision rounds
Two are common. The third is extra.
Usage rights
Site hoarding, brochure, listing — unlimited in time and place?
Files
Screen-size JPG only, or full resolution?
Questions and answers
What does a single image cost with VEDUTUM?
Images are part of the plan rather than priced individually: one point in HD, four in 2K, eight in 4K. How many points a plan includes is on the pricing page.
Why do you not quote studio prices?
Because they depend on project, region and scope, and we will not repeat price lists we cannot verify. Ask two studios for the same scope instead.
Is a more expensive image better?
It is usually more staged. For design review and permits a factual image is often more useful.
How many images does a project need?
Two or three for a review. Four to eight for marketing, plus one interior per apartment type.
Sources
This article also exists in German: read the German version.
